[ Wendy Daniels ]
Wendy Daniels Therapies asked us to create their branding and identity - keeping their empathetic and human approach, whilst allowing them to maintain the professionalism needed for their wide client base. We found the use of hands was a prevalent factor through out their treatments, as well as a good way to communicate their approachable service. The hand movements from the therapies allowed the important themes of healing and health to be conveyed.
We enabled the identity to be a malleable and more free-flowing pattern that not only meant that it could easily be utilised for various formats - stationary, website, uniform etc. But also allowed them to distance themselves from the more corporate suggestion of a more uniform identity.