[ Ethical Box ]
We were approached by Ethical Box to create a window display to launch their first pop-up shop event. Taking place just off Brick Lane at Beach London, Ethical Box utilised ‘Black Friday’ - known to be a day for discounted items - to bring a more conscientious products to the crowds in East London.
Influenced by the brands that were selling at the pop-up, we utilised some of their items as well as a majestic deer as a slight nod to the time of year, whilst still keeping a clean look for the window decoration. We ensured we kept Ethical Box and their motto central to the design, but also managed to pop in their water bottle promotion that also occurred at the event. The window was decorated by utilising it's negative space to help attract attention to the shop while still giving a clean view into the space.